BluPrints: A woman-entrepreneur led embedded products company with a range of software intensive B2B thermal printers
Producing a Range of 20 Intelligent B2B Hardware Devices, servicing 400 customers across 7 Market Vertical.s
BluPrints hardware platforms are software and design intensive products, that are shaped into usable affordable, rugged and ‘relevant’ solutions, customized for different market segments, applications and price-points. This is a strong value proposition for the market, as there was little option for businesses and governments to get products customized to their needs. Large, global market leaders in this space had neither the ability nor the willingness to customize for smaller orders, and offered standard off-the-shelf products.
In the market for smart mobile printers there were either off-the-shelf (i.e. non-customizable), expensive printers from global brands or much cheaper Chinese imports of very poor quality.
Bluprints recognized that there is a market for printer solutions that are customized to specific market needs. BluPrints capitalized on this opportunity. The lower pricing due to design and manufacturing efficiencies is an added sweetener for customers.
It is not just about pricing the products lower, BluPrints design and manufacturing processes give it a 3x cost-advantage over competition. BluPrints focuses on in-house design and R&D of its products creating own motherboards, instead of importing them, which helps them reduce the cost of manufacturing these devices. As a result, BluPrints has a significant cost-advantage over market leaders.
BluPrints services large, enterprise customers via a direct sales model, while they have distributor partnerships who service smaller customers like path labs and retail outlets who need smaller quantity.
Currently large enterprises comprise 60% of the BluPrints business.
Current status and traction
BluPrints' range now comprises of 20 intelligent B2B smart hardware devices that are being used across 7 market verticals.
BluPrints has a strong in-house R&D and production setup with a unique capability of constructing ‘relevant solutions’.
BluPrints has served over 400 clients across 7 verticals, with marquee clients including ICICI Bank, AU Bank, Domono's Pizza, Paper Boat, Nestle, Patanjali, Telegu Desam Party, Maruti Suzuki, etc.
BluPrints has done some very interesting projects:
BluPrints is founded by Kavita Aggarwal, an Electronics graduate from the University of Delhi and a MCA from IMT Ghaziabad. Kavita has an MBA from University of Leeds (UK), where she was awarded Student of the Year scholarship.
She has core R&D Experience in Embedded Systems in Building ATC for IAF.
BluPrints has a lean team of 16, including 4 in R&D, 3 in sales & marketing, 1 in tech support, 5 in manufacturing, 1 in logistics and 2 in repairs.
Market potential and growth plans
In India itself, there is a market for over 20 million hand-held smart devices across sectors. And the market is growing rapidly as mobility becomes a way of working for companies.
This demand is across sectors and use cases like utilities billing, parking, retail POS, hospitality/food, FMCG logistics, logistics, and financial services.
In the next 5 years, BluPrints aims to achieve a turnover of Rs.200 crores, and has a strong sales plan to support the growth.
BluPrints is currently bootstrapped, and is raising Rs.15 cr to fund the expansion plans.
Request their investor pitch deck
BluPrints is part of Qrate - a unique fundraising assistance program by the Government of Rajasthan. The program is free for startups and is open to startups across India.
The Qrate program follows the ‘Assess-Improve-Access’ model wherein startups are first provided a detailed assessment report and Applyifi scorecard, based on which startups undergo customized and group skill-building and mentoring programs. Once ready, startups are connected to investors and potential customers. Startups that graduate from the program will also get fast-tracked to pitch for grants and investments from the Government of Rajasthan.
All participating startups are given the iStart and QRate cards, which provides them access to several benefits and offers from partners. All startups start with the basic iStart card but move up the ladder – bronze, silver, gold, platinum and signature cards – as their scores improve. Depending on their Qrate score, Startups are eligible for a tiered structure of online and offline benefits, including via partners.
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