Terms & Conditions for using www.applyifi.com

Thank you for visiting Applyifi.com. Your use of this website is governed by the terms and conditions mentioned in this document. The management reserves the right to change, modify, include or delete any of the terms.

Applyifi.com® is a private platform for startups to crate their profiles, which is accessible to multiple investors mentors or accelerators/incubators. On a selective basis, Applyifi may create a detailed scorecard for the startup. For this, the Applyifi team may call or meet the startup. The scorecard given by the
startup will be a subjective perspective of the Applyifi team, and the startup may or may not agree with the scoring. If a startup gets a scorecard, it will be available for registered investors mentors or accelerators/incubators to review, even if the startup does not agree with the scorecard. The startup however has the option of not displaying the profile and the scorecard, and in if the entrepreneur so chooses, the profile will not be displayed.

For investors, accelerators and incubators, Applyifi reviews applications and provides a scorecard. Users of this website may register as “startups”, “investors”, “accelerators”, “incubators”, or “mentors”.

 Startups are entrepreneurs seeking to apply for assistance, funding, or mentorship.

 All startups that create profiles on this website are responsible for presenting honest and accurate

information – Applyifi will not be held accountable for any false representations made by startup owners.

 Investors, accelerators, incubators, and mentors are individuals or organizations seeking to provide support or investment to startups registered on this site.

 All investors, accelerators, incubators, and mentors are responsible for presenting honest and accurate information and are required to fill in the

Applyifi registration form and receive approval from the Applyifi administrator before gaining access to the site.

Use of Applyifi does not in any way promise assurance of any type of investment, mentorship, or acceptance into accelerator or incubator programs of any nature.

Applyifi is not obligated to introduce startups to any investors, accelerators, incubators, or mentors.

Applyifi is not responsible for doing diligence on the parties users meet through Applyifi – users are.

Applyifi is not responsible for verifying that that any potential investor is accredited or otherwise authorized or appropriate to invest in startups – the startups are.

The Applyifi scorecard is a subjective independent analysis of the strength of a startup’s business case, as perceived by the Applyifi team. Applyifi is an independent actor and will not make any investments in any of the startups registered on the site. This scorecard is merely our take on the business based on the information presented by the startups.

Applyifi is in no way accountable for any false information provided in the startup profiles, or for any issues pertaining to or resulting from investments.

Any investments resulting from the Applyifi platform are made at the sole discretion of the investor and startup and we recommend that both parties seek
independent advice and research before making decisions.

Applyifi does not promise to maintain the confidentiality of information users disclose to other users on our site. All parties acknowledge that Applyifi is a private platform and information contained within is directly available only to registered users. Startups acknowledge that the information presented in their
profiles will be accessible by all investors, accelerators, incubators, and mentors registered on Applyifi – but not to other startups. Likewise, investors, accelerators, incubators, and mentors acknowledge that their profiles will be visible to all registered users (however users will not be able to communicate
directly with them without their consent).

By using this website all users agree to the terms listed herein.



    We help startups improve their chances of success.

    And Fund Raising.


    We bring experienced perspectives and actionable advice to help startups succeed.


    Our experts help you create a powerful investor pitch deck. 

    We also help founders practice their pitch, connect them to investors and help in deal closure.



  • Testimonials

    We are obsessed with helping startups succeed

    “Fundraising is very exciting, but also can be a very tedious and long, especially for a novice entrepreneur.


    Prajakt and Applyifi Team made the whole process from making a pitch deck to finalizing SHA very easy and smooth.”


    Angad Singi, founder - Vahann

    "Applyifi has been an incredible source of knowledge, honest feedback, and connections for our startup.


    Their Scorecard was a tangible piece of due diligence we could show investors. Applyifi made the right introductions at the right time, allowing us to raise our seed round of funding."


    Gabe Baker, founder and CEO, Edorble

    "Applyifi has been invaluable in helping us set up the business.


    While our venture was not VC fundable, they helped us understand why, and helped us build the foundation of a sustainable business that we love running."


    Ritika Bhatia - Founder Kontent Factory

    "Because of Applyifi, our fundraising process got streamlined and it provided us with the required traction in the generally noisy startup-investor market.


    For any startup looking to raise their seed round I would absolutely recommend connecting with Prajakt Raut and Applyifi"


    Abhishek Chatterjee, founder Meta IoT / Vehico.

  • We provide startups inputs to sharpen their pitch deck, and then share the deck with investors, including individual angel investors, angel investor groups and VCs. (We are connected to and respected by major angel investor groups and institutional investors across India).


    We also help founders practice their pitch to investors.


    On ascertaining investor interest, we help founders in deal-closing, including valuations, term-sheet, deal-structuring, due-diligence and paperwork.


    Note: For Fund Raising Assistance, we accept only companies that score at least 75% on the Applyifi Scorecard, and if we feel there is a reasonable chance that we may be able to assist you in raising capital.


    Fee: We charge a processing fee of Rs.10,000 (includes the proprietary Applyifi scorecard) and 2.5% of the funds raised via our investor connects.



    Helping startups improve their chances of success:

    If your startup is unlikely to get investor interest, we assist you in sharpening your business and help you assess is a revised strategy, plan or pitch deck is likely to improve your chances of success and getting funded.




  • Our team reviews your current pitch deck and give you our view on your chances of getting funded. Post this, you can choose to engage on any of the models below.



    Applyifi scorecard and assessment report (Optional)

    We review your venture's investment and business readiness on 36 key parameters that investors assess your venture on, and give you an expert perspective on your chances of getting funded. The report provides actionable inputs to sharpen your business plans, refine your strategy and help improve the chances of success and fund raising.


    Fee: Rs.10,000 (Note: if you do not agree with our assessment and inputs, you get your full money back).



    Reworking your investor pitch deck (Optional)

    Several high-potential startups are unable to get investor attention because their pitch decks do not communicate their story and business case well.


    Applyifi helps startups create an impactful investor pitch deck that communicates the venture’s story crisply and clearly to investors, providing them a sharp summary of all the information & data they need to assess if this is a venture that they would like to consider investing in.


    We also help founders practice their pitch to investors.


    Fee: Rs.50,000



    Advice on business strategy (Optional)

    • Applyifi will help the Company sharpen the plan for the business through experienced perspectives on strategic and operational aspects that need to be strong for generating interest from investors. This includes review and recommendations to get the business better-prepared for the current round of investments.
    • Translating the above into a sharp business plan covering all aspects that investors seek clarity on.
    • Applyifi will help the company prepare a comprehensive business case and financial model (excel sheet) for a three-year projection.
    • Based on the above, an appropriate funding strategy is recommended
    • Our experts help you rework your investor pitch deck

    (The above points will be via in-depth brainstorming, ideation and strategy sessions – typically spread over 4 – 8 weeks. These sessions are ideally done face-to-face if the startup is in Delhi NCR. If they are outside NCR, via video conferencing).



    Fee: Rs.50,000, plus 1% equity in the company (taken after successful fund raise)

    (Startups have the option of paying a higher fee instead of equity, or lower equity)





    A PDF that outlines what we do, our deliverables and the models of engagement is on this link.

    or write to us at startup@applyifi.com to set up a call with our experts.

  • (Up to Rs.75 lacs of funding via Indian Angel Network and other investors)





    How does the program work?

    • Startups shortlisted in the program get deep-engaged mentoring for up to 100 days
    • Within the first 6 weeks, startups that score above 75% on the Applyifi Scorecard, are presented to the Investment Committee for the first tranche of funding.
    How much equity do you take?
    • We take 3% equity in the startup, which is subject to the startup getting funding within 6 months from end of the 100-day program (We may share part of this equity with an external mentor)
    • This 3% equity is in addition to the equity against the investment, for which different startups will be valued appropriately. (Typically expect to dilute 10 - 20%, depending on the stage and other factors). 
    • This also means that we will continue to work with you beyond the 100-days period to help you secure follow-on capital. 
    Is there any other fee or charge?
    We charge a Rs.25,000 processing fee at the beginning of the program to ensure seriousness and commitment from the founders.
    In addition, we take a fee of Rs.1 lac from the amount of capital that you raise. This, of course, is after you receive the funding.


    Do founders need to work out of our facility?

    We definitely expect the founders to spend the first week with us for the deep dive and brainstorming sessions.


    Post the initial one week, you may continue the program remotely (via Skype / calls), or you can visit us for the planned one-on-one sessions. However, you have the option of working out of our facility.


    Of course, you can reach out to us anytime.



    What is covered in the 100-day program?

    Our programs are customized for your startup i.e. some startups may need help with product development, some with product-market fit, some may need advice on sharpening their go-to-market plans or their business plans.


    While we will focus on what's important for your startup, during the program, we will also cover the following in great depth

    • Fundamentals of building a scalable business 
    • Product - Market fit
    • Estimating market potential and size
    • Revenue streams, pricing and business models
    • Cost structures and business case
    • Operations planning
    • Identifying and prioritizing customer segments
    • Prioritizing market, with a well-defined expansion plan
    • Customer experience management
    • Marketing Planning, including value proposition and brand positioning
    • Sales Planning and sales program design
    • Finalizing on your financial model, pitch deck and business case



    What if we do not get funding?

    Though Applyifi accepts in the program only those companies that we believe has a reasonable chance of getting funded, funding is not guaranteed as part of the program.


    If the venture does not get interest from angel investors or VCs, we help the founders evaluate alternate funding options, including bootstrapping, strategic investors, debt and customer advances.


    The program also helps evaluate alternate strategies to make the business self-sustainable within the existing resources and circumstances.




    Who will conduct the program?
    The program is conducted by startup experts, stalwarts from the industry and supported by marquee investors.


    The program is led by our founder, Prajakt Raut.



    Write to us at startup@applyifi.com to set up a call with our experts.




  • Get up to Rs.75 lacs funding

    from Indian Angel Network


    Applyifi and Indian Angel Network are collaborating to help early-stage startups get funding up to Rs. 75 lacs.

  • Applyifi Scorecard and Assessment Report


    We review your venture's investment and business readiness on 36 key parameters that investors assess your venture on, and give you an expert perspective on your chances of getting funded.


    The Applyifi scorecard and assessment report is vailable for Rs.10000. (Note: if you do not agree with our assessment, you get your full money back).


    A guide book by Applyifi founder Prajakt Raut

    for startups to get better prepared for business and fund raising



    Click here to try a few sample chapters.

  • Prajakt Raut - Co-founder Applyifi

    Prajakt is an entrepreneurship evangelist.

    His personal goal in life is to encourage and assist a 100,000 people to become entrepreneurs.​

    Previously head of operations of the Indian Angel Network, a founding team member of a leading accelerator, co-founder of Orange Cross, and Asia Director for TiE (The Indus Entrepreneurs).


    Founding partner of The Growth Labs [www.thegrowthlabs.in]


    Well connected and respected in the entrepreneurial eco-system in India. He writes extensively on Quora and blogs on www.thehubforstartups.com.


    Click here to view full profile

  • Resource Centre

    For more articles and resources, visits Prajakt's blog - click here.

  • We are on a mission to create
    a 100,000 startups.

    For the world to be happy, we need more job creators. We need more startups to be successful.
    Our programs are designed with the mission of making startups successful.

  • Write to us

    Submit the form below, or write to us at startup@applyifi.com